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Activision Earnings Report: WoW Up to 7.8 Million Subscribers
2014/02/06 at 3:31 PM
Today at 4:30 p.m. EST, Activision Blizzard’s management hosted a conference call discussing the company’s results for the last quarter of 2013. According to the
released earlier today, WoW subs are at 7.8 million as of December 31st, up from 7.6 million announced at the end of Quarter 3. Blizzard described their 4th-quarter earnings as "better-than-expected."
Read the complete earnings report here
In the last quarter of 2013, we've seen the
$4.99 holiday sale
revamped Recruit-a-Friend program
with new rewards, and increased publicity with BlizzCon and
Warlords of Draenor
. The pace of new patches has died down however with
Patch 5.4 in September
and no sign of WoD beta yet.
Previously in 2013, losses mostly stabilized with Patch 5.4's launch with a 100k drop down to 7.6 million subscribers at the end of Q3. Earlier in 2013, WoW lost
1.3 million subscribers
in Q1 and
600k subscribers for Q2
In 2014, Blizzard is looking forward to Reaper of Souls, Warlords of Draenor, and free-to-play games like Hearthstone and Heroes of the Storm.
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Yeah, and this is where you prove you are under 18 and never owned a stock..
What happens next quarter?
Wrong. I actually have about 2,100 shares of ATVI stock in my portfolio. I've had it since it was $12/share, and it's $19 and change right now, which represents about $15K in unrealized profit, not counting the money I've made selling options against the stock for the time I've owned the stock. I more than make enough money from owning this stock to pay for the game as well as the computer to play it on and other stuff.
Most companies operate on a short-term outlook so "what happens next quarter" really doesn't matter. It's even less relevant if you are a day trader.
Blizzard and ATVI ( and really no publicly traded company) is stupid like that. Nobody would prop up one quarters numbers because they know it would just make next quarter look bad.
After opening with condescension and calling people clueless about the way the stock market works, you follow up with this utterly ridiculous comment that is devoid of fact. Stock prices rise and fall for a variety of reasons, and often they tend to spike during earnings reports one way or the other. How they "look" in the future relative to now is not even a consideration.
While it sounds good on the playground, it just isn´t something that happens. Comparisons matter, and no company wants to artificially inflate one quarter because then they will get slammed next quarter and the year ahead quarter.
You do realize that by driving up the share prices of their stock, it boosts the annualized return for a given period. If they let their stock remained stagnant, their annualized returns would look unimpressive, which would cause many potential investors to pass over them altogether.
And really, you have no idea what you are talking about with ATVI at all. You know what happened when Blizzard announced they lost 1.2M subscribers in one quarter? The next week the stock went up 10% Investors could care less about little changes in subscription numbers of wow. If WOW had reported a 1M subscriber loss, the stock price would not have been any different. Investors are focused on overall gaming trends, releases coming out in the next year and competition against those releases. My guess, if you asked the 20 analysts who were on the conference call, not one of them could guess, within 2M subscribers, how many subscribers WOW has. It is just a non-issue and certainly not something ATVI would ever manipulate for ´investors´ ( of which I am one).
This is both incorrect and/or riddled with your own questionable analysis. Activision is a fairly solid company with good fundamentals. WoW, representing a significant portion of its income, does indeed cause the stock to swing based on lost or gained subs.
None of the stock market stuff works like you think it does, so stop making yourself look like an idiot. Reading what people write about shareholders in this thread is like listening to my 8 year old niece give commentary on the superbowl
You may want to step back and take your own advice.
soooo wrong lol
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